Referral Marketing is Ruling The Charts!

Referral marketing is taking the world by storm, the numbers don't lie. Check it out here.

Referral Marketing is Ruling The Charts!
Photo by Nicholas Cappello / Unsplash

Ever wondered how most of us make our buying decisions?

Think about it for a moment…

You want to buy a car – Do you trust the AD in the newspaper or the recommendation from your brother?

You want to try a new restaurant – Do you trust the banner on Youtube or go to your best friend for her suggestion?

You are looking to invest in a house – Do you go for one of the cold-calling real estate agents or would you prefer an agent recommended by a friend?

You are looking to hire a new employee – Will you go through endless resumes or consider a trusted colleague’s reference?

That was not a tough game, was it?

If you found yourself going with the second option for most questions, you are not alone.

Charting Goals and Progress
Photo by Isaac Smith / Unsplash

Numbers Don’t Lie: Referral Marketing is a Massive Hit across all Industries

A whopping 92% of consumers around the world say that they trust word-of-mouth or recommendations from friends and family, making Referral Marketing the most Influential Form of advertising.

After all, why wouldn’t you trust a recommendation from someone you know?

Referrals Versus Leads: Who is Easier To Close

A lot of marketers make the mistake of using referrals and leads interchangeably.

That’s a major (and quite common) misconception – Referrals are not leads and leads are not referrals.

A lead is a prospect who has come in touch with your business through various sources – A contact form, a Facebook AD, or by building a prospect database.

Leads are generally not expecting your call – For Eg, if you run an insurance agency and you have been handed out a database of leads of potential buyers – The buyers don’t really have an idea about what you do or your service.

Even if the prospect has voluntarily given out his/her contact details through a Facebook AD – Maybe to download a free lead magnet, they are interested in the information rather than a sales call.

You need to do a lot of “warming up” before you can close leads – Add them to an E-Mail Sequence, schedule follow-ups for a preliminary call, etc.

The sales cycle for a lead is comparatively longer and has a lesser success rate than the sales cycle of a referral.

Here’s why: A referral is a person who has been recommended your product/service by someone he knows.

So he is already in the market looking to buy, he already has some trust built due to a recommendation – You probably need to answer a few of his questions to close the deal.

The sales cycle here is way shorter, and the conversion rates much higher.

This is precisely almost every company across all sectors is Implementing Referral Marketing Programs to leverage its sales.

If you are yet to implement a referral marketing program within your company, you can stand to lose a goldmine of the easiest sales closures.

NuOp for Referral Marketing

If you are looking to set up a solid referral marketing campaign in your company, NuOp is here to help you out. The space of data-driven and motivated referral networks has been a desert for a long time. And if this discouraged you then don’t fret, you are not alone. While the old way of referral networking does work it slowly has become less and less viable in our current world. While some online referral networks do exist, there are some glaring issues with the way they are handled. Such as:

  • Charging an arm and a leg for access to the network.
  • Little chance of an ROI.
  • Low-value referrals.
  • Little communication and access to support.
  • Less security.

And here is what you can get access to when joining NuOp for free, as an Essential member.

  • Access to an ever-growing referral base on the live feed.
  • Instant ROI.
  • High-value referrals.
  • Fluid communication from support and ease of access.
  • High level of security. NuOp uses blockchain to make sure you and your info are safe.

NuOp is the first platform truely built for and by professionals in order to help you grow your business. In a world of innovation, it’s a crime that a solution, which does not cost your child’s college-saving funds to access, has not come out yet. But thankfully, now NuOp is here.


With a post COVID world, it is important to use all the tools at your disposal to reach success. And so many of these tools cost a unreachable amount for a solo professional or small business. NuOp is free to join and use forever, so why don't you join us?

The tools you need are right at your fingertips, all you have to do is reach out and  grab them.

You got this.  

PS: Want more info on why NuOp is the best option for referral networking? Check this blog out --> Referral Networking. Why NuOp is The Best Option