In this article, you will find out why REALLY has been rebranded to NuOp, what factors led up to it, and what the future direction is for NuOp.
In short, two major obstacles compelled our team to make the decision to rebrand our platform:
- Obtaining a trademark for the word “REALLY” was proving to be very challenging.
- Obtaining the domain really.com was proving to be impossible.
Knowing this, one might ask, “Why did you choose the name REALLY in the first place?”. The answer is that the word captured the essence of what our platform was trying to achieve. One of the main benefits our platform, (now called NuOp), is that it provides our members with clarity into their business relationships.
In the beginning . . .
Prior to co-founding this platform, one thing I struggled with for years as a Real Estate Entrepreneur was feeling that my effort to help others build their businesses was not being returned with commensurate effort. In other words, I knew that I had handed off many referrals to various other entrepreneurs, but did they REALLY return nearly as much business to me? On the contrary, was I REALLY giving as many referrals to all of my top referral sources? We knew that many others have that same problem so we set out to solve it by creating REALLY.
Perhaps we ignored key factors such as obtaining the trademark, and obtaining the proper url. But, as Amelia Earhart famously said, “The best way to do it, is to do it”, and like many fledgling startups that is just what we did. We had a great idea, we were passionate about it and quite frankly we loved the name REALLY. We still do, but ultimately it wasn’t meant to be.
The process of rebranding
Fast forward to the summer of 2020. Our platform was growing quickly, we were pumping out more and more features which were broadening the scope of our product offering for our Members. Because the platform was starting to truly scale we knew that we couldn’t wait much longer. We knew that a rebrand had to be done and that now was the time to do it.
If you are considering a rebrand of your company, beware! It’s not for the faint of heart.
When you go through a rebrand you have to be fearless and aggressive in your pursuit of selecting the new name. You need to express any and all ideas to people who you know and trust. Some of your ideas will make them question your sanity. Each idea needs to be crosschecked with regards to URL availability, trademarking potential, SEO competition, and so on. In total, we had over 150 options on a spreadsheet by the time we settled on NuOp. We also had 1 team dinner party to celebrate a new name only to find out 3 days later there were unforeseen trademarking issues with that selection. Yes, that REALLY happened!
In the end, and much to our satisfaction, our new name is NuOp.
To explain why REALLY has been rebranded to NuOp, I will begin with the obvious:
- The URL nuop.com was available for purchase at a price that wasn’t out of our league. FYI, some domains trade in the millions of dollars. For us to get a four-letter, two-syllable domain at a price that we could afford without having to do a raise just for this was huge.
- We were told by our trademark attorney that we stood a very good chance of obtaining the proper trademark for NuOp.
But there was one more important factor in our favor for choosing NuOp . . . and that factor is that NuOp captures the essence of our platform –> Opportunity.
When we set out to find a new name for our platform we asked ourselves what one word captures the essence of what it provides to its Members. Without question the resounding answer was Opportunity.
So we played with the word opportunity in every possible way that you can imagine. Languages other than English, coupled words together, variations of the spelling of it, etc. . . We rung the towel so to speak, and in the end landed on NuOp.
The future for NuOp is bright -Conclusion
The best way for us to explain NuOp in a 30 second elevator pitch is as follows:
NuOp is the business opportunity exchange where members track and exchange business opportunities on a peer to peer basis with speed and ease. We don’t create the individual business opportunities for our Members, we simply provide a simple and easy way for our Members to track, exchange, and legally bind the opportunities between themselves.
We are very excited about our new name and the future for it. Thousands of business professionals have already signed up for NuOp and we hope you will too. Our essential plan is free for life and that will never change, so take the opportunity to build your profile and create your next NuOp.