It may be deceiving but SEO is comprised of three types: Technical, editorial, and programmatic. All of which we go into great detail in our SEO introduction blog, we highly recommend you read that blog before diving into this one. Just so you are ready with an idea of what SEO is all about. With that being said lets quickly go over a short version of what SEO is and one of its children, programmatic SEO. Then we can dive into how NuOp can help you grows your online reputation though this SEO type!
In This Blog:
- SEO Rundown
- What Is Programmatic SEO?
- Tool Tips For Your SEO
- How NuOp Gives You Programmatic SEO
Well what really is SEO? This odd term that floats around online business and digital marketing. What it stands for is a bit longer and sounds a lot more complex, but SEO stands for 'search engine optimization', This is the concept for how all sites are ranked on the web. When you look up "best referral programs" you'll get thousands of results like; "Top 4 referral programs" or "Best Referral practices for 2023" and so on. Some will be ranked higher then others and that is from the gears turning in Google's SEO land. Sites that are higher up have better SEO meaning they are the best option to solve your current search.
It goes much deeper and there are lots of layers on how to rank well such as content, length, images, and so on. But for now the most important thing to know is that SEO judges how things are ranked on google.
No one really knows how the all knowing and all-powerful Google crawler, well, crawls. But we can keep predicting it and build tools to help optimize for it. That is until a update comes out and changes the game. But stepping into SEO may look scary or not possible, but it is possible and is one of the best routes for growth. All it takes is a little elbow grease and some research.
What Is Programmatic SEO?
With our quick run down of what SEO is, we are able to dig a little deeper. Like we mentioned at the top of the blog, SEO has three main components, children if you want to call it that. One of which is programmatic SEO. But what is it? Simply put it is a method all about producing a large amount of landing pages on a larger scale.
The best examples out there is TripAdvisor. They have countless landing pages on many different travel destinations. And most of the time TripAdvisor is sitting nice and happy near the top of search. This is because those travelling landing pages produce programmatic SEO, and quickly. But just pumping out landing pages is not enough, they also have to be polished. And most of TripAdvisor's destination pages are well optimized.
Another example is a site called WorldPopulationReview.com. And don't worry if you never heard of them, but the proof is in their numbers. This is simply a population review and information site but they have 36,000 pages. That's staggering! Because of this they have according to The Website Flip.com "around 9 million AHREFs traffic as of May 2022 with about 36,000 pages." Its all in those about pages for each state. Just like how TripAdvisor does it for vacation spots. But again WorldPopulationReview does not just spam out bland pages. Lets take a look at one and see.
If you can pick out why this site has great programmatic SEO from this picture give yourself a pat on the back! This is only a small segment but for every continent, country, state, and city around the world there is a page like this one. There are backlinks on relevant info and it solves any user question. That on a massive scale leads this site to have healthy SEO and traffic. Also it is made by a writer, not automated by AI or some other process. While AI is amazing for brainstorming and guiding you along, it should never be used to completely write your content for you. Everything needs a human eye and touch in order to rank.
Before we talk about how NuOp gives you programmatic SEO, we put together a tool list and some things you can act on right now in order to grow.
Tool Tips For Your SEO
Before checking out these tips, if you wanted a full in-depth list on some helpful software make sure to check out our "Top 10 SEO Tools For Your Business in 2022."
Stay Persistent: SEO is not a overnight game, it takes time to see if things are working. On that same token you want to make sure you keep going and don't stop if nothing changes in a few weeks. If you master persistency you will soar where others flopped.
Know Your Goals: Staying on the ball is important, but if you don't have any goals in mind that persistence is wasted. Have your targets in site. What do you want to reach? A specific traffic number or click rate, maybe a common time on site range?
It's A Never Ending Race: The SEO field is a never ending race to have the most visibility. If you get pages on the first page of Google then congrats! Don't pack up the tables and go home, its likely you will fall back down within a day or two. And that's just the name of the game. It does not mean you did something wrong, just means its time to race again. The good news for you is that lots of people do not do SEO well at all.
Visual Content Is Powerful: Don't skip out on photos and videos, as the days go on they are becoming more and more important. As we talked about in our customer trends blog a while back, the up and coming generations prefer visual content over text.
Don't Skip Out On Your Research: Knowing what your competitors are doing is one way to win in SEO. Every tool under the sun offers some kind of competitor analysis. Try to make it a goal to always know what they are ranking for, that way you can better plan to steal the crown. But know that if you do it, your competitor is likely watching you as well.
With a few tips in the back of your mind, lets talk about the best tip we can give. Use NuOp!
How NuOp Gives You Programmatic SEO
So with all that said you must be wondering how exactly does NuOp give you programmatic SEO? Simply put, think of all the amazing Ops you see on the live feed, they act as those TripAdvisor vacation pages. As well as those state pages from the population site. See where we are going? The more Ops you create and the more Ops you complete means more Programmatic SEO. Each Op is a landing page! That means when Google's crawler goes through and does its work, it sees more of you which leads to more exposure and in the end more business.
Using NuOp can be a great way to tap into a type of SEO that, when done on its own and in house, can be very hard and time consuming. But here the system does it for you.
As SEO grows in importance each and every day, it becomes more and more critical for you to get ahead of the curve. As a professional your SEO can drive a large amount of business to you. But paying an arm and a leg for tools to grow your reputation or spend hours and days cold calling or hoping referrals will come back to you is not a good solution. With NuOp you can tap into limitless opportunity and grow your B2B business with little to no cost!
If you want in on the action make sure you sign up for free today.